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| The Latest News for Our Tourism Partners |
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| We're bubbling with excitement! Our recent visits to Atlanta to promote our gorgeous beaches have been phenomenal! The Spring Activation at the Dogwood Festival was a grand success, leading to a staggering 193.8% increase in organic search for our website, a 160% rise in new website users, and an amazing 200% boost in engaged sessions from Facebook. Notably, we saw a breathtaking 13,900% rise in new website users from the Atlanta campaign alone. We've become Atlanta's beach! On another note Sea Turtle Nesting Season is almost here, starting May 1st! We have been delivering Turtle Flashlight filters to all the accommodations with lobbies on Navarre Beach. We are encouraging tourists to use them when they are out on their night-time ghost crab adventures, and for them join us in saving more sea turtles. It's a fun family activity and a fantastic way to contribute to our eco-tourism efforts! Warm Regards, Santa Rosa County Tourist Development Office |
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| Quarterly Insights | |||||||||||||||
| The Q2 Winter 2024 tourism data provides crucial insights into the state of visitation. We've observed a significant influx of out-of-state overnight travelers, particularly from TDO's target markets. The Market Index draws a connection between website traffic, visitation, and expenditure, offering a holistic perspective of market performance. Moreover, visitation patterns reveal peak travel times, aiding in efficient allocation of resources. The impact of digital content on visitor behavior is also discernible through website content engagement data. For a comprehensive understanding of these trends, download the full report. | |||||||||||||||
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| Destination Dreams offers National & Regional Pitching Opportunity |
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| Don't forget, we have partnered with Paradise, our exceptional marketing agency, to highlight Santa Rosa County in national and regional media. Want to be part of the spotlight? Share your story with us! This opportunity is available for the months of May and June. Send details to: Alex Hurley - ahurley@paradiseadv.com Emma Franz - efranz@paradiseadv.com Monica McBrien - Monica@santarosa.fl.gov Let's make waves together! |
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| Reach New Heights at Navarre Family Watersports! | |||||||||||||||
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| Experience new heights of adventure in Navarre with the exhilarating addition of Navarre Family Watersports' adventure park. This year-round attraction offers a thrilling array of 48 interactive obstacles, including rope ladders, bridges, an easy spaghetti hand line, and an adrenaline-pumping bumpy rope-walk foot line. Equipped with secure full-body safety harnesses and a redundant slingline, participants can explore the course at their own pace and direction, guaranteeing a worry-free adventure. Say goodbye to extensive training and additional safety gear – our innovative safety system ensures a seamless experience for all. Prices are currently set at $20 for tourists and $15 for locals, making this high-flying adventure accessible to everyone. Come soar with us and discover the excitement waiting for you at Navarre Family Watersports! |
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| Mother’s Day Brunch at Beach House Social | |||||||||||||||
| You’re invited to celebrate and thank the special women in your life this Mother’s Day with a family-style brunch at Beach House Social on Sunday, May 12, 2024! Gather mom and the whole family to dine on a brunch filled with dishes like herb-roasted prime rib served with delicious accompaniments, scrambled eggs, breakfast potatoes, and decadent pastries for a touch of sweetness. The Mother’s Day Brunch is open to all. Guests can choose from three seating options, 10:00 AM, 12:00 PM, and 2:00 PM. Tickets are priced at $50 per person for adults and $30 for children ten and under, plus tax and gratuity. Reservations are strongly encouraged through OpenTable or by calling 850-684-6036. |
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| Partner Opportunities: Marketing Alignment | |||||||||||||||
| We're thrilled to share with you our latest partner one sheet, highlighting our exciting campaign overview for Spring and Summer 2024. In this comprehensive guide, you'll discover how we're ramping up efforts to boost visitation, maximize content, and emphasize offerings that showcase the unique allure of Santa Rosa County. Take a closer look to learn more about our strategies and initiatives aimed at enhancing the visitor experience and showcasing the diverse attractions our county has to offer. |
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| Join us for fun events and help plan memorable visits for our guests! | |||||||||||||||
| Explore our calendar of upcoming events and activities. This comprehensive resource will help you and your guests plan your itinerary accordingly, ensuring you don't miss out on the excitement and experiences Santa Rosa County has to offer! Additionally, if you would like a downloadable PDF version of the events or need further assistance, please feel free to contact Monica at Monica@santarosa.fl.gov. |
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| Discover the Beauty of Dry Tripping: A Warm Invitation to Wellness | |||||||||||||||
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