Pinterest has shared some tips to help marketers prepare for the end-of-year shopping push, with the platform advising brands to get campaigns started early to maximize opportunities.
Indeed, the platform said its users are already planning their holiday purchases.
As explained by Pinterest: “The number one reason people come to Pinterest is to shop. That makes our audience unique: a growing group of high-intent shoppers that you can’t find anywhere else, actively planning everything from gifting lists and festive menus to party details and seasonal traditions.”
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